THE ROLE OF SENTIMENT ANALYSIS IN PERFORMANCE MARKETING CAMPAIGNS

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models provide all conversion credit history to the last touchpoint a customer engages with before taking a preferred activity. This acknowledgment model can be helpful for determining the efficiency of your brand name recognition campaigns.

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models give all conversion credit rating to the final touchpoint a customer involves with before taking a desired action. This acknowledgment version can be useful for measuring the efficiency of your brand name recognition projects.